Social media refers to online platforms and tools that allow individuals and businesses to create, share, and exchange information, ideas, and content. It includes popular platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as many others. Social media has revolutionized the way we communicate, connect, and share information, making it easier than ever to reach a global audience. It has also become an essential tool for businesses of all sizes to connect with their target audience, build brand awareness, and drive sales. However, social media also presents challenges and risks, including privacy concerns, cyberbullying, and the spread of misinformation. Understanding how to use social media effectively and responsibly is important for individuals and businesses alike.